One explainer, infinite content.

Spec ad · Wise

This month’s issue is a 60-second animated explainer video we produced as a spec ad for Wise — the international-money-transfer brand. It’s a demonstration piece, built end-to-end by AiM, of the single most useful thing a brand can own: one explainer video that turns into infinite content.

Why we make explainers

An explainer video compresses your entire value proposition — what you do, who it’s for, and why it’s better — into one clear, cinematic minute. It’s the highest-leverage asset in a brand’s content library, because it’s not a single post that expires in a day. It’s a source. From one production, you get an endless supply of content, cut and re-framed for every channel you run.

One explainer. Infinite resources — all from one source.

Where one explainer goes

Produce it once, then deploy it everywhere:

• Social media — Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and X, cut to 9:16, 1:1, and 4:5 for every feed.
• Email marketing — a thumbnail that lifts click-through, plus short clips embedded in campaigns, newsletters, and drip sequences.
• Your website — a homepage hero, a landing-page loop, product-page context, and onboarding that answers “what is this?” before a human has to.
• Paid ads — performance creative for Meta, TikTok, YouTube, and Google in every duration and ratio, ready for A/B testing.
• Sales & support — decks, pitch follow-ups, and help docs that show instead of tell.

That’s the whole idea: infinite resources from one source. You commission one explainer; you feed every channel for months.

Why explainers convert

People don’t read — they watch. A well-made explainer video raises comprehension, keeps attention, and moves a viewer from “what is this?” to “I get it” in under a minute. It lowers the cost of explaining, so your paid media works harder and your organic content actually lands. For a fintech like Wise, that means turning a complex idea — moving money across borders — into something a stranger understands instantly.

Built with AI, on brand, fast

This one is a clean 2D animation in Wise’s green, but the style is a choice — we produce explainers in animation, motion graphics, live-action-style, or mixed, whatever fits the brand. Because AiM builds with AI, an explainer that used to take a studio weeks ships in a fraction of the time, on-brand, and endlessly iterable — so you can test hooks, swap end cards, and localise without re-shooting.

Disclosure. This is a spec advertisement — conceived and produced by AiM as portfolio work, not in partnership with Wise. Branded marks appearing in it do not signify any commercial relationship between Wise and AiM.

Want one for your brand? See how we think about it in Why AI?, or start a project below.